.et_pb_slide_image img { max-height: 50% !important; max-width: 50% !important; }

A Blog about Marketing, Innovation & Business

How to get it done like Hemingway

Asked to envision Ernest Hemingway, many people picture the great American author knocking back Daiquiris at the El Floridita Bar in Havana, marlin fishing off Key West, or perhaps stalking the Serengeti for a trophy lion. It’s difficult to imagine him, well,...

read more

Solve your problems like a sleuth

Last post, we told you how you’re living out a Private Eye Novel. Now we’re going to tell you what to do about it. Different gumshoes take different approaches. Agatha Christie’s gentlemanly Hercule Poirot uses a Sherlock Holmes-style of methodical deduction to solve...

read more

Advice from the crypt

They’ve lived out their lives as fate decreed, yet the dead still harbor lessons the living may need. In the Twilight Zone episode, “Night Call,” a woman named Elva Keene receives repeated mysterious phone calls in the middle of the night. Frightened, she implores the...

read more

Why you need to be “The One”

Four simple, yet profound, lessons from an ancient philosopher still ring true today. “Of every hundred men, Ten shouldn’t even be there Eighty are nothing but targets Nine are real fighters…We are lucky to have them… …They make the battle. Ah, but the One, One of...

read more

8 ways to channel your inner pirate

These days it isn’t too difficult to see what might have tempted men (and some women) of centuries past to succumb to the lure of the pirate life. Ahhh, the freedom and salty air of the open seas, the chests of gold coins and precious gems, the ruffled shirts and...

read more

A dog’s life

A pet dog is an eternal optimist. He’ll check his bowl several times during the day, looking to see if bacon, liverwurst or some other tasty treat has appeared. The bowl itself represents limitless potential. Just wait long enough and somebody will put something in...

read more

What if?

What if you lost all of your money in a Wall Street crash? What might you do? Jump out the window? Some people take that route. Drink? There’s always an available bar stool. Try your luck on Broadway? Now that’s crazy talk. Except it wasn’t for a guy named Yip...

read more

Revive a Reading Regimen!

These days, even with a Kindle, it can be tough to find time to read. You’ve got mind-numbing games and endless apps on your smartphone, hundreds of channels of reality shows on your FiOS, and all of those superhero movies downloaded on your tablet. But if wedging...

read more

More business? Not today, thanks!

Shimmering rows of new vehicles gleamed in the late afternoon sun as I pulled into the dealership. The latest models of every style and color awaited my inspection. Ah, the potential! I was in the mood to hear some special offers. I was in the mood for that new car...

read more

The Power of the Plan

Plan “A:” You can do something you might dislike (deal with angry customers) and get paid. Plan “B:” You can do something you enjoy (watch movies) without getting paid at all. You can do “A” as long as you can put up with your circumstances and you need the money. You...

read more

Why blog?

There’s an old Latin saying, “Qui docet, discit.” (He who teaches, learns.) The best teachers don’t preach to others, they learn from others. You don’t need to wait until you have a teaching certificate, a particular degree, enough gray hair, or a 100k followers to...

read more

8 things you can learn from a spider

Before you whack it with a sneaker, take a moment to consider what the spider might teach you. To succeed we’re often told to emulate the lowly ant. “Go to the ant thou sluggard, consider her ways and be wise,” the Bible tells us. The ant’s industriousness is also...

read more

How to climb out of a hole

Feelin’ the blues? Let this tale of rock n’ roll resurgence revive your spirit. In 1990 Alice in Chains burst onto the music scene with their dark, grunge sound and the unique harmonizing style of guitarist Jerry Cantrell and lead vocalist Layne Staley. By 1996 the...

read more

Managing dual personal brands

Many of us know the importance of maintaining our own personal brands. From Twitter and Facebook, to business cards and personal brochures, we’ve heard the message.  Determine your brand—and own the space—as business today is all about niche marketing. But what...

read more

Rough seas? Keep your head above water

A guy I know told me how tough it is for him to accept that his house is worth less than what he paid for it. It hurts him to write that fat mortgage check each month. His wife just had another baby, and his future with his current employer appears dim. “I’m almost...

read more